Aggregates and analyzes e-business research and brings it together in analyst reports, daily research articles and the "eStat Database", a comprehensive database of e-business and online marketing statistics.
Also called MediaMetrix, this database provides internet audience measurements that detail online media usage and visitor demographics
Note: This resource is available only on one designated computer at the West Campus Library.
Available at the West Campus Library, the Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt.
Available online, The Best Digital Marketing Campaigns in the World II brings together an international collection of the most successful digital marketing campaigns of recent times, assessing what they achieved and the business lessons learnt.
Available in the West Campus Library, author Ryan Holiday, the marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers.
Available online, this new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)