Available online, #1 Globe and Mail Bestseller 2016 Small Business Book Awards. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand.
Available online, a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.
Available in the West Campus Library, Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. It includes, practical insights to create user habits that stick, actionable steps for building products people love, examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Available online and at the West Campus Library, this new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Available online and at the West Campus Library, whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives.
Available in the West Campus Library, the author takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
Available online, the simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions.
Available online, this book shows readers how to: understand business model thinking and diagram their current personal business model, understand the value of their skills in the marketplace and define their purpose, articulate a vision for change, create a new personal business model harmonized with that vision, and most important, test and implement the new model.