Catalyst This link opens in a new windowCatalystSM (formerly the Insights Platform) is a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by MRI-Simmons' nationally representative and privacy-compliant consumer data set, Catalyst provides marketers with a series of modules, from consumer profiling through activation, designed to enable a self-service experience with complete transparency. The platform also boasts intuitive navigation, interactive charts and custom formatting that power visual storytelling, and shareable reports and dashboards that streamline collaboration. Simply put, Catalyst empowers action from insights, using the same trusted data that marketers have relied upon for decades. Access to this database is provided, in part, through the generosity of the R. C. Barclay Endowment of the Center for Retailing Studies at Texas A&M University.