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Research Guides

Company Research

What to Look For

The following factors should be considered in a complete analysis of a given company:

  • Market Share / Competitive Position
  • Capitalization / Financial Strength
  • Leadership / People Strength
  • Litigation
  • Technology Environment / Utilization
  • Products / Product Innovation
  • Intellectual Property
  • Alliances / Joint Ventures
  • Supply Chain Strength / Complexity
  • Marketing Channels
  • Corporate Image / Corporate Social Responsibility
  • Global Positioning
  • Industry Factors

Current News & Activity

News articles are excellent sources for finding the latest information on a company.

Demonstrate your awareness of the company’s recent activity and new initiatives by reviewing current news and industry periodicals.

Tip: Also review a company's website and social media accounts. If you are researching a public company, look at the company's investor relations' website.