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Research Guides

Company Research

What to Look For

The following factors should be considered in a complete analysis of a given company:

  • Market Share / Competitive Position
  • Capitalization / Financial Strength
  • Leadership / People Strength
  • Litigation
  • Technology Environment / Utilization
  • Products / Product Innovation
  • Intellectual Property
  • Alliances / Joint Ventures
  • Supply Chain Strength / Complexity
  • Marketing Channels
  • Corporate Image / Corporate Social Responsibility
  • Global Positioning
  • Industry Factors


Be aware of the competitive environment within which your company operates and how the firm stacks up against its peers. The resources below list a company's competitors.

Tip: To research competitors, the same research tactics and resources used to look for information on your company can be applied when researching competitors.