Skip to main content

Research Guides

Company Research

What to Look For

The following factors should be considered in a complete analysis of a given company:

  • Market Share / Competitive Position
  • Capitalization / Financial Strength
  • Leadership / People Strength
  • Litigation
  • Technology Environment / Utilization
  • Products / Product Innovation
  • Intellectual Property
  • Alliances / Joint Ventures
  • Supply Chain Strength / Complexity
  • Marketing Channels
  • Corporate Image / Corporate Social Responsibility
  • Global Positioning
  • Industry Factors

Company Research

This guide has been prepared for performing company research.

Starting Points

The resources below are starting points for company research.

Additional Help