Simmons National Consumer Surveys database contains Simmons data on adults in the U.S. to research media usage, target audience, psychographics, attitudes, and more. Allows for combining variables and building cross-tabbed spreadsheets.
Access to this database is provided, in part, through the generosity of the R. C. Barclay Endowment of the Center for Retailing Studies at Texas A&M University.
Alternate titles: Simmons Choices 3 ; Experian Simmons OneView
Published by: Experian Marketing Services