Marketing

Reports on consumer trends, dynamics, market drivers, and more. Access to this database is provided, in part, through the generosity of the R. C. Barclay Endowment of the Center for Retailing

Survey data on U.S. consumers providing demographics, attitudes, behavior, media use, and more. Access to this database is provided, in part, through the generosity of the R. C. Barclay Endowment of the Center for Retailing Studies at Texas A&M University.

Web-based mapping, analytics, and data visualization application that can be used to create interactive maps, charts, and reports using 100,000+ data variables, including many consumer demographics. Access is limited to 15 concurrent users.

Use the 'Consumer & Brand Reports' link under the "Reports" menu to access survey data on usage, behavior and attitudes, opinions and preferences. Includes international coverage.

Use Gallup's U.S. Daily tracking and World Poll data to compare residents' responses region by region and nation by nation to questions on topics such as economic conditions, government and business, health and wellbeing, infrastructure, and education

Largest collection of public opinion poll data with results from 1935 to the present; contains over 23,000 datasets from both U.S. and international polling firms. Surveys cover any number of topics including, social issues, politics, pop culture, international affairs, science, the environment, and much more. When available, results charts, demographic crosstabs and full datasets are provided for immediate download.