Research Guides: Entrepreneurship: Consumers & Demographics

Consumers & Demographics

Mintel Reports
Offers research reports covering European, UK-specific, and US consumer markets. Features market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits.
Passport
Market data & research, consumer demographics, and data tables. Includes market size for over 330 products, trends, and more.
Catalyst
CatalystSM (formerly the Insights Platform) is a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by MRI-Simmons' nationally representative and privacy-compliant consumer data set, Catalyst provides marketers with a series of modules, from consumer profiling through activation, designed to enable a self-service experience with complete transparency. The platform also boasts intuitive navigation, interactive charts and custom formatting that power visual storytelling, and shareable reports and dashboards that streamline collaboration. Simply put, Catalyst empowers action from insights, using the same trusted data that marketers have relied upon for decades. Access to this database is provided, in part, through the generosity of the R. C. Barclay Endowment of the Center for Retailing Studies at Texas A&M University.
Statista
U.S. and international statistics, facts, and market data

American Time Use Survey
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing. ATUS is sponsored by the Bureau of Labor Statistics and conducted by the U.S. Census Bureau.
Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
U.S. Census Data
Source for US Census data including population, housing, economic, and geographic information