Research Guides: Marketing: Advertising

Ad Rates & Reports

EMARKETER
Access 'Ad Spending by Media' through the 'Advertising & Marketing' menu at the top. Access to this database is provided, in part, through the generosity of the R. C. Barclay Endowment of the Center for Retailing Studies at Texas A&M University.
RKMA Publications
Specific handbook on 'Consumer Marketing & Advertising' that includes ad spending by various media sectors, top agencies, and top spending advertisers
SRDS Databases
Contains information and advertising rates on various media properties, including consumer and trade magazines, newspaper, out-of-home, and more. Also includes information on DMAs (Designated Market Areas).

Ad*Access
Over 7,000 U.S. and Canadian advertisements covering Beauty and Hygiene, Radio, TV, Transportation, and WWII Propaganda; dated 1911-1955
Ad Council
Public service advertising campaigns
Ad Forum
Directory of advertisements from broadcast, print and internet media. Can search by award winners, advertising agencies and more
iSpot.tv
Online archive of TV ads from a tech company that provides metrics on the effectiveness of TV commercials

Redbooks
Access the 'Creative Library' from menu on left hand side. Search by brand, advertiser, awards, and more. Note: This resource is limited to 1 simultaneous user.
Warc
Access rankings, case studies and the 'campaign library' from the 'Creative' menu at the top