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Research Guides

MKTG 321 Principles of Marketing

About This Guide

This class guide has been prepared for the MKTG 321 class project. The resources in the tabs to the left are suggested places to start for your project. You will find a variety of resources as it pertains to nearly every step of your project. If you can't find the information you are looking for with these resources, you can use other databases on the Business Database List and Google.

Please reach out to your Marketing Librarian, Tom Sullivan, for help using the resources and any research questions. Or use the "AskUs" link on the left to contact the libraries.

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