What is the SIZE of my industry? Is it GROWING/DECLINING? What is the MARKET FORECAST?
Example from IBISWorld USA. Found in the 'Industry at a Glance' section of the report. The Solar Power industry in the United States is growing strongly, underpinned by a combination of favorable government incentives and technological advancements. In light of these trends, industry revenue is expected to grow at an annualized rate of 25.9% to $9.0 billion over the five years to 2020, including growth of 14.8% in 2020 alone. Over the five years to 2025, industry revenue is expected to increase an annualized 32.7% to $36.8 billion.
Product Categories
What are the major PRODUCT CATEGORIES of my industry?
Example from Business Source Ultimate. Link to 'Industry Profiles' is in right sidebar and takes you to MarketLine reports. The light trucks market includes all light commercial vehicles (LCVs) and light buses and coaches (LBCs) weighing up to 3.5 tonnes. This includes pick-ups and vans, but excludes sports utility and similar vehicles. The medium and heavy trucks market includes commercial vehicles (CVs), buses and coaches (BCs), heavy commercial vehicles (HCVs) and heavy buses and coaches (HBCs). LCV sales had the highest volume in the US trucks market in 2015, with total sales of 9,340.0 thousand units, equivalent to 92.5% of the market's overall volume. In comparison, sales of CV had a volume of 479.1 thousand units in 2015, equating to 4.7% of the market total.
Competition
Who are the MAJOR PLAYERS (competitors) and what is their POSITIONING (what are they known for)?
Example from IBISWorld USA. Found under the 'Major Companies' tab of the report. Wind Power Industry: NextEra Energy Resources LLC (NEER) is a subsidiary of NextEra Energy Inc. (NextEra) and holds a 24.7% market share. NEER has significantly expanded its generating capacity over the past five years, primarily through growth in wind projects. With government support in the form of tax credits and favorable policies for green technologies, company industry-relevant revenue is expected to increase at an annualized rate of 3.4% to $3.8 billion over the five years to 2020.
Avangrid Renewables (Avangrid), formerly Iberdrola Renovables, is the second-largest wind farm operator in the United States and has a 22.2% market share. Avangrid's industry-specific revenue is expected to grow at an annualized rate of 134.7% to $3.4 billion over the five years to 2020.
Purchasers
What kind of PEOPLE are currently purchasing products in this industry?
Example from Statista. Try 'Reports' then 'Consumer Reports.'
