MKTG 347 (Spring 2024)

Reports and data on media usage

Reports and statistics on restaurant consumers and consumer segments (i.e. "Marketing to Millennials")

Information on industries (consumer, industrial, service), countries, and consumers

Handbooks available on Consumer Behavior, Consumer Marketing, and Restaurant, Food & Beverage Market Research

A web-based mapping application that lets you develop maps and reports using various demographic, business, and marketing data (includes Simmons data)

Marketing and advertising database with articles, case studies, and research on various target audiences. Use the search box to look for information on your target audience, or browse by clicking on the "Topics" tab at the top, and click on "Target audiences".