Research Guides: MKTG 347 (Spring 2024): Big Idea & Creative Plan

Idea Pitch, The Big Idea, & Creative Plan

Advertising Age
Trade publication focused on marketing, advertising, digital, and media
Advertising Week
Trade publication focused on television, technology, advertising, and branding
Media Post
Trade publication focused on media and marketing
Mobile Commerce Daily
Trade publication focused on mobile commerce and retail
Restaurant Report
"Restaurant Marketing" section provides ideas to get you thinking